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What is the Ecological Change of Digital Textile Printing?
Time:2017-09-12

什么叫数码印花生态改变?
What is the Ecological Change of Digital Textile Printing?
袁克骢
Paul Yuen
   纺织行业数码印花为什么饱经争议?目前全球各地数码印花打印方案类型不同,同一打样方案应用方法多样,国内很多设备品牌采用营销模式(如捆绑式销售墨水、布匹)作为一种销售手段。纺织印染行业采取加工模式使得企业生产运营非常辛苦,导致很多企业瞄准加工模式的改进谋取纺织市场利润,但我认为配套加工模式在数码印花发展中存在局限,因为加工行业是产品生产的中心行业,它容易受市场变化幅度影响,此外,市场产能不断扩展会导致加工行业市场竞争越来越激烈,配套加工模式会因为缺乏创新而导致企业失去核心竞争力。
Why does digital printing have been disputed in the textile industry? Currently, there are different types of digital printing all over the world, and the application and selling method of digital printing is varied. Many domestic printer brands adopt marketing mode (such as bundled selling with ink and fabric) as a means of sale. The processing mode of textile printing and dyeing industry makes the production and operation of enterprises very difficult, which leads to the improvement of the profit of the textile market by many enterprises aiming at the improvement of the processing mode, but I think the matching processing mode has limitations in the development of digital printing, because the processing industry is the medium industry of the product production, and it is easily subject to the market change. Otherwise the continuous expansion of the market capacity will lead to more and more fierce competition in the processing industry, and the supporting processing model will result in the loss of the core competitiveness of the enterprises for the lack of innovation.
选择数码印花行业的企业会伴随着市场快速发展而逐渐减小企业发展发展空间,类似于小作坊的企业会有发展空间是因为它面对比较直接的客户群和设计师开发印花品种,但是生产量化方面就有所不足。大型数码印花企业伴随市场发展必定会选择取代传统印花市场,取代传统印花市场十分考验企业针对各方面经营模式的变化效果,数码印花企业生产的印花布最终可以应用于哪些方面将会是取代传统印花的关键点,除了实现多种面料打印效果的工艺外,如何成本较低地批量生产印花布也成为数码印花占据市场的关键因素。简单来说如何卖布成为未来企业需要考虑的关键问题,目前纺织印染行业无论如何加工布匹似乎都难以满足市场需求。
The enterprises that choose the digital textile printing industry will gradually reduce the development and developing space of the enterprises with the rapid pace of the market. The enterprises similar to the small workshop will have the developing space because which face the more direct customer groups and designers to develop the printed varieties, but there is a shortage in the production quantification. With the development of the market, large digital textile printing enterprises will select to replace the traditional printing market. Instead of the traditional printing market, it is very important to test the change effect of the business model. In what way textile produced by the digital textile printing enterprise will be the key to replace the traditional printing. In addition to realize the process of the printing effect of many kinds of fabrics, how to produce digital textile at low cost has become a key factor for digital textile printing to occupy the market. In brief, how to sell cloth is the key problem to be considered in future enterprises. Currently, the textile printing and dyeing industry seem to be difficult to meet the market demand.
什么叫数码印花生态改变?生态改变是指将来印染加工行业与布厂相结合。布厂销售布匹和印染厂加工布匹属于两道工序,工序配合很难做到针对性设计和开发,导致布厂布匹缺乏市场竞争力和印染加工布匹缺乏创新设计,因此只有数码印花与布厂紧密合作才可能实现布匹本身设计可以充分体现消费者和设计师想表现的数码印花元素,甚至两道工序融合为一道工序会使数码印花发展更清晰明朗。从我的想法来看,两道工序相结合会带来如何计算最终印染布价格的问题,因为中间配合可能会产生的次品和浪费无法追溯布厂和印染厂的失误。从设计角度看最好的改善方式是面料设计、面料加工、印染加工相互并和为一家公司,设计师会因此深入到面料整体供应情况,根据客户需求和市场走向选择布料和加工方式,通过长时间的交流互动,设计师会产生对数码印花直观深入的理解,把握数码印花工艺和设计的平衡点,增强市场需求和印花产品的结合能力。
What is the ecological change of digital printing? Ecological change refers to the combination of printing and dyeing industry and Textile factory in the future. Textile factory sales cloth and printing and dyeing factory processes cloth are different stages, process coordination is difficult to achieve targeted design and development, resulting in the products of textile factory lack of market competitiveness and the products of printing and dyeing processing lack of innovative design, so only the close cooperation of digital printing and textile factory is possible to realize the cloth design can fully reflect consumption. The digital textile printing elements that the designers want to express, or even the integration of two processes into one process, will make the development of digital textile printing clearer. From my point of view, the combination of the two processes will bring about the question of how to calculate the price of the final printing and dyeing cloth, because the secondary and waste produced in the middle can not be traced back to the mistakes of the factory and the printing and dyeing plant. Regarding the design, the best way to improve the value of textile is from design to fabric processing, printing and dyeing, and everything need to integrate in one company. The designer will go deep into the overall supply of the fabric, according to the customer's demand and market trend, the designer will have intuitive and in-depth understanding of the digital textile printing through the long time communication and interaction, and will grasp the balance of digital textile printing process and design, enhancing the market demand and the ability to combine printing products.
因为配合因素导致加工企业无法加工的案列很多,基于用户询问我如何解决客户需求与布匹适应性,我认为生态改变利用模式变化可以打破企业现有瓶颈,使数码印花行业快速高效发展,真正如何搭建生态改变框架需要行业专家进行有意义的讨论。
Because there are many cases in which the processing enterprises can not be processed by the related factors, based on how to solve the customer needs and the adaptability of the textile. I think the change of the ecological changes can break the existing bottleneck of the enterprise and make the digital printing industry to develop rapidly and efficiently. How to build a framework for ecological change requires industry experts to have meaningful discussions.
通过相互影响的加工环节相融合,可以使每个加工企业提升纺织品品质和设计能力。因此,生态改变对于印染行业具备变革性意义,我们可能会因此从“世界加工厂”走向“世界品牌力量”。我会继续与大家分享关于生态改变方面的后续想法,希望行业人士互勉,通过我们的努力,共同创造属于中国的数码印花模式。
Via the integration of interrelated processing links, each processing enterprise can enhance the ability of textile quality and design. Therefore, the ecological change has a revolutionary significance for the printing and dyeing industry. We may therefore move from "Global processing plant" to "Global brand strength". I will continue to share with you the following ideas on ecological change, and hope that industry people will encourage each other to create a digital printing model that belongs to China with our efforts.